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Build your culture to engage employees to drive business results.

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Rewarding Culture Promoters

My Approach To Culture

Energize and transform your culture and engagement with proven strategies; tested by a career spanning 20 years. Read more on how I can assist you.


Optimize your potential with the confidence to be at your best profession. Through team collaboration or through personal coaching, select a workshop that works best for you.

Team Solutions

Align company strategy with employee behavior to transform your business goals to innovate success and draw talent. Let's customize the right program to consistently advance your organization.



Hire a professional facilitator for your organizational meeting or company event to bridge culture and clarity and create a memorable experience. Select a topic that elevates your event.

Need Advice?

Schedule a time to begin your culture transformation by setting up a 30 minute Culture Discovery Introduction.


Featuring Larry Reyes, Culture Curator & Strategist


  • 32 Essays from Business Leaders
  • 16 Culture Forward Companies Features
  • More than Theory, Real Application Principles 

"Larry showed me by example that if you want to differentiate and be the best in the industry, you have to do more than just deliver on your promises. You have to show people that you care.”    

Jason Perry

CEO & Chairman of Engagency

"RewardingCulture has really transformed our view on culture in a positive way. We were in need of formulating a culture that would not only scale but would be our moral compass in how we serve one another and our clients.” 

Kyle Metcalf

CEO Inspired e-Learning

"Larry was very knowledgeable on the topic of company culture. He knew the topic inside and out, and was able to make it come to life with stories and examples. The audience really enjoyed hearing his real-life examples that they can use to make an impact on their own organization!"

Tracey Contreras

Realtor, Full Spectrum Realty

“Larry ‘SugarBear’ Reyes provided a true breath of fresh air needed during the relentless heat of San Antonian’s summer! His natural presence provided for a warm and convivial atmosphere for our monthly learner meeting and his insightful content regarding ‘making company culture practical and relevant to the success of any business’ provided our members with real tangible nuggets they could take away.”  

Matt Guiver

VP Talent Development – ATD San Antonio Chapter

“Larry has a unique skill.  He helps groups of talented individuals become insanely great teams.  He’s an expert in helping people understand their personal strengths.  Ultimately, with that learned knowledge base, it creates stronger teams with lasting personal engagement.” 

Jason Luce


"Larry "Sugar Bear" Reyes was a panelist in Prospanica-San Antonio C-Suite event.  His knowledge of collaborative leadership, corporate culture, and savvy business sense are exceptional!  He kept the audience engaged and wanting more.  We are so very fortunate to have him speak!"

President - Prospanica San Antonio

Maribel McElroy

President - Prospanica San Antonio

"All too often companies spend time defining values, but don't focus on putting them into action. The values end up living in a drawer or a sign in the hallway instead of the hearts of their employees. At Rackspace, Larry lead the process to transition people from where they were to living the values. Larry helps guide others to not just "talk the talk" but "walk the walk." That is the key to a culture that flourishes."

Dirk Elmendorf

Founder, Rackspace

"Larry does an amazing job at igniting a movement within an organization. His strength lies in catalyzing individuals to come together and align to conquer challenges. Larry manages to get everyone involved in organizational initiatives — regardless of their role within the organization."

Cheryl Hunter

Best Selling Author and Speaker, The Hunter Group

Meet Larry

       I’ve spent almost 20 years understanding company culture. Like a human masterpiece, it’s medium of employees bring innovation and teamwork that can effectively impact business performance. The wealth of experience I've attained supporting various industries translates into understanding clients' needs better than anyone else.

       RewardingCulture gives you the most efficient and affordable culture consulting service that companies are seeking today.  You want someone who has practical experience and recognizes that it’s truly 25% science and 75% artistry to establish and scale a workplace culture. I’ve had the rare experience to contribute to the success of a startup organization to a $1.2 billion global and public company.


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